APPLICATION OF THE ENTROPY–MARCOS METHOD IN A DECISION SUPPORT SYSTEM FOR SELECTING TOURIST  DESTINATIONS IN SEMARANG

Eka Yulianti Ekayulianti; Saifur Rohman Cholil

doi:10.34288/jri.v8i2.509

Authors

Eka Yulianti Ekayulianti Universitas Semarang
Saifur Rohman Cholil Universitas Semarang https://orcid.org/0000-0002-2969-980X

(*) Corresponding Author

DOI:

https://doi.org/10.34288/jri.v8i2.509

Keywords:

Decision Support System, Entropy, MARCOS, Tourist Destination, Semarang

Abstract

Tourism is an important sector that supports regional economic growth. In the Semarang area, the increasing number of tourist destinations provides many options for visitors, but it can also make it difficult for tourists to determine the most appropriate destination based on several considerations. Therefore, this study aims to develop a decision support system for selecting tourist destinations using a multi-criteria decision-making approach. The criteria used in this study include travel time, ticket price, tourist facilities, and destination rating. The data were obtained from digital tourism information and questionnaire responses from 64 respondents. The Entropy method was used to determine objective criteria weights based on data variation, while the MARCOS method was applied to rank tourist destination alternatives based on their proximity to ideal and anti-ideal solutions. The results show that Kota Lama is the most recommended tourist destination with the highest final score, followed by Lawang Sewu and Pagoda Avalokitesvara. The validation results using Spearman correlation analysis produced a coefficient value of 0.9879, indicating a very strong agreement between the ranking results generated by the Entropy–MARCOS model and tourist preference rankings. This study contributes by integrating objective weighting and ranking methods using digital tourism data to provide a structured approach for tourism decision support systems.

Downloads

Download data is not yet available.

References

Andika, Rifan, and Leksono Probo Subanu. 2023. “( AHP ) METHOD IN COMPARING STAKEHOLDER PERCEPTIONS OF TOURISM IMPACT IN MENTAWAI.” 17(December):156–70.

Atim, Sandi Badiwibowo. 2024. “Kombinasi Metode Rank Reciprocal Dan MARCOS Dalam Pemilihan Kinerja Guru Terbaik.” 2(3).

Atim, Sandi Badiwibowo, Yohanes Eka Wibawa, and Metode Marcos. 2024. “Sistem Pendukung Keputusan Pemberian Kredit Koperasi Simpan Pinjam Menggunakan Metode MARCOS Dan.” 3:1–12.

Basid, Al Maghfira, Awalia Zuleika, and Respati Kusumasari. 2024. “Peran Teknologi Informasi Dalam Perencanaan Dan Pengembangan Bisnis Di Era Digital : Tantangan Dan Peluang.” 3(1):1–6.

Cholil, Saifur Rohman, Novita Aria Rizki, Sistem Informasi, and Universitas Semarang. 2023. “Sistem Rekomendasi Tempat Wisata Di Kota Semarang Menggunakan Metode Collaborative Filtering.” 7(1):118–25.

Citra, Puspa, Heri Bambang Santoso, and I. Wayan Sriyasa. 2024. “Sistem Pendukung Keputusan Pemilihan E-Commerce Menggunakan Pembobotan Entropy Dan COPRAS.” 3:36–45.

Companies, Logistics. 2025. “Metode Simple Selection Index ( SSI ) Dalam Pemilihan Kendaraan Listrik Untuk Perusahaan Logistik Simple Selection Index ( SSI ) Method in Electric Vehicle Selection for Logistics Companies.” 14(Mcdm):2410–23.

Demir, Gülay, Prasenjit Chatterjee, Seifedine Kadry, and Abdelhakim Abdelhadi. 2024. “Decision Making : Applications in Management and Engineering Measurement of Alternatives and Ranking According to Compromise Solution ( MARCOS ) Method : A Comprehensive Bibliometric Analysis.” 7(2):313–36.

Erlangga, Petra, Ardy Wibowo, Unggul Pribadi, and Saifur Rohman Cholil. 2023. “Metode MARCOS Sebagai Model Multi-Kriteria Untuk Pemeringkatan Provinsi Pariwisata Di Indonesia.” 20(1):322–34.

Hadad, Sitna Hajar. 2024. “Analisis Prioritas Pemberian Cuti Karyawan Menggunakan Metode Pembobotan Entropy Dan Simple Multi Attribute Rating Technique.” 2(2):106–17.

Handoko, Dwi. 2024. “Kombinasi Metode Pembobotan Entropy Dan Grey Relational Analysis Dalam Pemilihan Pelanggan Terbaik.” 3(September):70–79.

Hardianto, Ricko. 2025. “Sistem Informasi Pariwisata Untuk Merekomendasikan Destinasi Wisata Mengunakan Metode Simple Additive Weighting.” 15(1):96–103.

Kerakyatan, Ekonomi, and D. I. Kota. 2024. “Pendahuluan Sektor Pariwisata Memberi Pengaruh Yang Nyata Bagi Peradaban.” 10(1):1–26.

Li, Juchen, Xiucheng Guo, Ruiying Lu, and Yibang Zhang. 2022. “Analysing Urban Tourism Accessibility Using Real-Time Travel Data : A Case Study in Nanjing , China.”

Marcos, Hendra, Indriana Hidayah, Jurusan Teknik, Elektro Dan, Teknik Informatika, and Universitas Gadjah Mada. 2014. “IMPLEMENTASI DATA MINING UNTUK KLASIFIKASI NASABAH KREDIT BANK " X " MENGGUNAKAN CLASSIFICATION RULE.” 1–7.

Pengelolaan, Implementasi, Pariwisata Berkelanjutan, Kota Semarang, and Semarang City. 2021. “Implementasi Pengelolaan Pariwisata Berkelanjutan Di Kota Semarang Implementation of Sustainable Tourism Management in Semarang City.” 10(1):26–35. doi: 10.31289/perspektif.v10i1.3943.

Pramesti, Nectaria Putri, and Harijanto Setiawan. 2024. “Pemetaan Penerapan Multi-Criteria Decision Making ( MCDM ) Dalam Strategi Pemeliharaan Di Sektor Industri Dan Infrastruktur : Analisis Visual Dengan VOSviewer.” (Mcdm):24–26.

Sadtyaji, Dewi. 2022. “Konsep Bergerak Bersama Dalam Pengembangan Sektor Pariwisata Pascacovid-19 Di Kota Semarang.” 6(2):119–24.

Sophia, Aya. 2023. “Optimization Of The Simple Additive Weighting Method Using The Entropy Method In Tourist Recommendation Decision Support.” 8(3):413–24.

Thinh, Hoang Xuan. 2022. “A RESEARCH ON APPLICATION OF THE MEASUREMENT OF ALTERNATIVES AND RANKING ACCORDING MULTI-CRITERIA DECISION MAKING IN THE GRINDING PROCESS.” (2):101–10. doi: 10.21303/2461-4262.2022.002120.

Utami, Cita Rahma, Viesta Tya, and Amanda Widyasputri. 2023. “Evaluasi Dinas Kebudayaan Dan Pariwisata Kota Semarang Dalam Meningkatkan Kualitas Daya Tarik Objek Wisata Kota Semarang.” 3:4994–5007.

Yandi, Andri, M Ridho Mahaputra, and M Rizky Mahaputra. 2023. “Faktor-Faktor Yang Mempengarui Minat Kunjungan Wisatawan ( Literature Review ).” 1(1):14–27.

Yota, Kadek, Ernanda Aryanto, Computer Science Departement, and Rekomendasi Paket Wisata. 2021. “Decision Support System for Tour Package Recommendation in Bali Using BWM-MARCOS Method.” 9(2):143–52.

Yusran, Muhamad, and Adhie Thyo Priandika. 2025. “BULLETIN OF COMPUTER SCIENCE RESEARCH Penerapan Kombinasi Metode Entropy Dan SMART Dalam Pemilihan Kepala Divisi Keuangan.” 5(4):414–23. doi: 10.47065/bulletincsr.v5i4.517.