ANALYSIS OF PREFERRED FREIGHT FORWARDING SERVICE USING ANALYTICAL HIERARCHY PROCESS METHOD
Abstract
Buyers and sellers who use online transactions for shipping can use two face-to-face shipping methods or delivery services. Everyone needs fast and safe shipping to ensure goods are transported at the right time and place. The demand for courier services is increasingly needed. The current limitations of mobility are forcing most people to buy online rather than in shopping malls. The Analytical Hierarchy Process method was developed in the early 1970s by Dr. Thomas L. Saaty, a mathematician from the University of Pittsburgh. The Analytical Hierarchy Process is designed to rationally capture people's perceptions closely related to specific problems through procedures designed to arrive at a preference scale among various sets of alternatives. This decision model decomposes a complex multi-criteria problem into a single hierarchical structure. From the study results, it can be concluded that J&T has the highest score of 0.345 (34.5%), then JNE with a score of 0.339 (33.9%), SICEPAT with a score of 0.316 (31.6%), so that the most desirable Expedition Service based on data processed from 103 respondents is J&T.
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