Mery Oktaviyanti Puspitaningtyas; Kartika Puspita; Yuris Alkhalifi; Yulita Ayu Wardani. IMPLEMENTATION OF SUPPORT VECTOR MACHINE, PARTICLE SWARM OPTIMIZATION, AND NAÏVE BAYES ALGORITHMS IN SENTIMENT ANALYSIS OF PRODUCT REVIEWS: A CASE STUDY OF E-COMMERCE LAZADA. J. Ris. Inform. 2025, 7, 79-86.