ANALYSIS OF CUSTOMER SATISFACTION ON SERVICE ARTHASPA SERVICE WITH APPROACH ALGORITHM C4.5
Customer or buyer satisfaction is closely related to how a seller of services or a store serves its visitors. Good service for visitors also makes a good impression from visitors, while if the opposite will cause a very bad or unfavorable impression in the eyes of customers, and may also lead to the reluctance of visitors to come back lost the seller's opportunity to get potential buyers to become customers. This study attempts to analyze customer satisfaction with the services provided by Arthaspa outlets in grand Kemang hotels using the C4.5 Algorithm approach. The attributes used are comfort, cleanliness, tidiness, and price. samples taken are customers who have transacted at least once.
AFRIZAL, B. (2018). The Effect of Service Quality and Price on Customer Satisfaction at Warung Mbah Ganis. Master of Management, Nusantara Business Institute, 1, 10-18.
Alawiyah, T. (2018). The Influence of Service Quality on Consumer Satisfaction Staying at Diamond Hotels in Samarinda City. eJournal of Business Administration, 6 (2), 803–817.
Budiarti, A. (2018). The Effect of Service Quality and Complaint Handling on Customer Satisfaction and Loyalty of Sharia Commercial Banks in Anindhyta Budiarti. Equity, 15 (110), 210-231.
Eki, RM (2016). Customer Satisfaction Analysis Using C4 Algorithm. 5. Faculty of Computer Science, 3 (2), 1–14.
Hartono, A. (2017). ANALYSIS OF SERVICE QUALITY INFLUENCE ON CUSTOMER SATISFACTION IN FORMING CUSTOMER LOYALTY IN THE NAKED CRAB RESTAURANT SURABAYA. Journal of Hospitality and Services Management, 5 (2), 174–187.
Luvia, YS, Windarto, AP, Solikhun, S., & Hartama, D. (2017). APPLICATION OF C4.5 ALGORITHM FOR CLASSIFICATION OF STUDENT SUCCESS PREDICTIONS IN AMIK TUNAS NATION. Jurasik (Journal of Information Systems and Informatics Engineering Research), 1 (1), 75. https://doi.org/10.30645/jurasik.v1i1.12
Mardi, Y. (2017). Data Mining: Classification Using C4.5 Algorithm. Journal of Edict Informatics, 2 (2), 213-219.
Noyita, E. (2019). MEASURING IMPROVEMENT OF SERVICE QUALITY AND CUSTOMER TRUST ON CUSTOMER SATISFACTION WITH SEM ANALYSIS METHOD (Study at Kampoeng Spa Batam. Khazanah Ilmu Berazam, 2, 62-70.
Puung, FK, Fudholi, A., & Dharmmesta, BS (2014). Analysis of the Effect of Service Quality on Customer Satisfaction and Loyalty in Salons and Spas. Analysis of the Effect of Service Quality on Customer Satisfaction and Loyalty in Salons and Spas, 4 (2), 105-110. https://doi.org/10.22146/jmpf.274
Riandari, F., & Simangunsong, A. (2019). Application of C4.5 Algorithm to Measure Student Satisfaction Level. DIKTI Accredited, 3 (2), 1–7.
Santoso, TB (2014). Analysis and Application of C4.5 Method For Predicting Customer Loyalty. LIMI'S Faculty of Engineering Scientific Journal, 10 (1), 1–6.
Sobandi, MM (2019). SERVICE MANAGEMENT IN PHARMACIES P. BHAKTI KENCANA TOWARDS CUSTOMER SATISFACTION. Journal of Pharmacopolium, 2 (1). https://doi.org/10.36465/jop.v2i1.468
Susi, I., Situmorang, S., Nasari, F., Systems, J., University, I., Utama, P., & Utama, UP (nd). Analysis of customer satisfaction with spa services with servqual (case study: pt. Royal amadeus). December 2018, 521-528.
Tarigan, HD, Destiawati, F., & Fitriansyah, A. (2017). Implementation of C4.5 Algorithm Towards Customer Satisfaction. Ethos (Journal of Research and Community Service), Vol. 6, No, 80–86.
Yunita, F. (2018). Application of Data Mining Using the K-Means Clustring Algorithm on Acceptance of New Students. Systemation, 7 (3), 238. https://doi.org/10.32520/stmsi.v7i3.388
Abstract viewed = 50 times
PDF downloaded = 30 times
Copyright (c) 2020 Sofian Wira Hadi, Wawan Kurniawan, Kudiantoro Widianto, Ibnu Alfarobi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Riset Informatika as the publisher of the journal, and the author also holds the copyright without restriction.
Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases, and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc. , are allowed with written permission from Jurnal Riset Informatika.
Jurnal Riset Informatika, the Editors and the Advisory International Editorial Board make every effort to ensure that no wrong or misleading data, opinions, or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Jurnal Riset Informatika are the sole and exclusive responsibility of their respective authors and advertisers.