ANALYSIS OF CUSTOMER SATISFACTION ON SERVICE ARTHASPA SERVICE WITH APPROACH ALGORITHM C4.5

  • Sofian Wira Hadi (1*) STMIK Nusa Mandiri Jakarta, Indonesia
  • Wawan Kurniawan (2) STMIK Nusa Mandiri Jakarta, Indonesia
  • Kudiantoro Widianto (3) Universitas Bina Sarana Informatika, Jakarta Indonesia
  • Ibnu Alfarobi (4) Universitas Bina Sarana Informatika, Jakarta Indonesia

  • (*) Corresponding Author
Keywords: Data Mining, C4.5, Klasifikasi, Arthaspa

Abstract

Customer or buyer satisfaction is closely related to how a seller of services or a store serves its visitors. Good service for visitors also makes a good impression from visitors, while if the opposite will cause a very bad or unfavorable impression in the eyes of customers, and may also lead to the reluctance of visitors to come back lost the seller's opportunity to get potential buyers to become customers. This study attempts to analyze customer satisfaction with the services provided by Arthaspa outlets in grand Kemang hotels using the C4.5 Algorithm approach. The attributes used are comfort, cleanliness, tidiness, and price. samples taken are customers who have transacted at least once.

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Author Biographies

Sofian Wira Hadi, STMIK Nusa Mandiri Jakarta, Indonesia

Students of the Master of Computer Science Program

Wawan Kurniawan, STMIK Nusa Mandiri Jakarta, Indonesia

Students of the Master of Computer Science Program

Kudiantoro Widianto, Universitas Bina Sarana Informatika, Jakarta Indonesia

Lecturer in Accounting Information Systems Study Program

Ibnu Alfarobi, Universitas Bina Sarana Informatika, Jakarta Indonesia

Lecturer in Accounting Information Systems Study Program

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Published
2020-06-02
How to Cite
Hadi, S., Kurniawan, W., Widianto, K., & Alfarobi, I. (2020). ANALYSIS OF CUSTOMER SATISFACTION ON SERVICE ARTHASPA SERVICE WITH APPROACH ALGORITHM C4.5. Jurnal Riset Informatika, 2(3), 101-106. https://doi.org/10.34288/jri.v2i3.137
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